"The Ferber Method
It's that last one that started it all, written in the mid-80s with Dr. Richard Ferber. His method was known as "ferberizing" and became synonymous with tough love: letting babies "cry it out" and self-soothe. Over the years, many conflicted parents, like the Byrnes and Grosses, have paced outside the nursery, watching the second hand while their little one "cried it out" alone for set time intervals.
Ferber says that "ferberizing" is actually "a great misunderstanding of what we try to do."
"I don't think I've ever recommended a 'cry it out' method," he says. "Crying is not a very happy thing. We don't want to see children crying, we don't want to see babies crying."